Over the past three days I have been given a bit of a wake up call about my professionalism, the image I am attempting presenting as a transformational strategist and my personal branding.
Initially, I was a little demoralised by the feedback and questioned whether I truly had the capacity to be this awesome and great transformational strategist, that I knew I was. However, as I really reflected on what these ladies were saying and detached my feelings I recognised they were right.
I am good at what I do, really good at what I do. However, I need to remember that people and clients are attracted by visual stimuli. Whilst on the one hand my coach was right by encouraging me to continue blogging and put videos out there as a marketing tool. To raise awareness of what I do and develop a consistent online presence. However, the advice that it didn't matter what I looked like, whether I wore make-up or not and that the videos could be done on my mobile phone. All that matter was my message, were not wholly true.
Because I am working with women in transition and supporting women transform their lives I need to brand myself and present myself as a professional woman, who can support women in developing strategies and techniques to empower and enable re-tap into their passion and begin to live their purpose.
So lesson learnt this week, it is important that I clearly distinguish my multiple roles and clearly present to my clients and followers, the polished professional I am.
Additionally on rebranding myself, I also was able to walk away from this lesson, with a new client who was very pleased with my services and professionalism.
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